Posted by: forquilombo | January 4, 2011

New Balance (31 Photos)

New Balance FYI:

In 1906 thirty-three year old British emigrant William J. Riley founded the New Balance Arch Support Company in Boston with the goal to design revolutionary arch supports and orthopedic shoe accessories for men who spent longs hours on their feet working.

In 1972 New Balance was sold to Jim S. Davis whom, at that time, employed six people to produce about thirty pairs of shoes a day.

Over the course of three decades, New Balance expanded its market to produce sneakers for a variety of purposes including running, street, hiking, and basketball.

New Balance is unique in that unlike competitors it shies away from expensive advertising campaigns and continues to manufacture a portion of its product in the United States.

New Balance is the number four maker of sports footwear in the world.

New Balance shoes are not named; they are numbered, a tradition begun by Arthur Heckler who wanted to place an emphasis on the overall philosophy of the company, not on one particular shoe.

New Balance shoes are offered in up to six different widths – from a narrow 2A to a wide 6E in sizes 5 to 20 for adults, 6 to 8.5 for small children and 2 to 8 for infants.

New Balance produces some of the most durable sneakers on the market. Most doctors and coaches recommend replacing your sneakers every 3-6 months, but New Balances can be worn for a year.


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